ImagenPaís – ChileServicios

Imagining the branding of a service platform

installation, experience, global campaign, branding

We explore the use of screens as a support to show the 12 industries of Services of Chile and the work of prominent doers of the country in each of the areas.

The proposal is to transform the audio-visual format (archive images) into something closer to a museum installation, a way of renewing the traditional focus from the object (product) to human connections and experiences (services).

In this way it is possible to contain, in the same device, branding, audiovisual narrative (story of the brand), singularity and offer (service platform) in small exhibition halls or as an interactive installation in large spaces.

The interaction of the screens allows the construction of multiple complementary stories: visual, textual, kinetic and sound.

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