Work in progress
© Charles Cunningham
Design of Brand Strategy and Positioning that strengthens its identity in the boutique tourism market and aligns the communication and commercial actions for all its stakeholders.
In this context, “image” must be understood in a broad sense, beyond visual presentations. A successful change of brand project must emerge from the inside out.
Traveling to Antarctica is to face the planet naked; as it is… and therefore, to contrast it with us human beings with all our complexity. When confronting Antarctica, the immediate shock turns into a sentence that is repeated over and over again: “this is another planet”.
Antarctica has characteristics that cannot be found in other parts of the planet and it represents a unique place in the world.