installation, experience, global campaign, branding
The proposal is to transform the audio-visual format (archive images) into something closer to a museum installation, a way of renewing the traditional focus from the object (product) to human connections and experiences (services).
In this way it is possible to contain, in the same device, branding, audiovisual narrative (story of the brand), singularity and offer (service platform) in small exhibition halls or as an interactive installation in large spaces.
The interaction of the screens allows the construction of multiple complementary stories: visual, textual, kinetic and sound.
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